Our historyThe chronicle – a family history since 1936


In 1936 Willy Blaser laid the foundation stone. Unemployed at twenty years old, he tinkered around with a spirit cooker and soup pots in his parents' cellar to develop his first successful product – BlahaGlanz waterproof shoe cream – which was a very useful innovation at that time. Willy Blaser took it on his first sales trips with bicycle and trailer around the Emmental farmhouses.


The first company building with office, forwarding and laboratory in Hasle-Rüegsau. Later on, the company founder proudly engaged his first chemist.


The welfare of his employees was very important to Willy Blaser. He founded the first pension fund in Switzerland, two years before the Swiss national old-age, survivors' and invalidity insurance system came into being.


Together with his brothers Hans and Werner, Willy Blaser turned his company in the age of mechanization into a specialized manufacturer of cleaning and care products and lubricants.


Also in construction projects, sustainability was ensured: by laying the foundations for company growth according to need.


Willy's oldest son Peter joined his family company when the 1973 oil crisis broke out. He proved to be a visionary in difficult times, soon realizing that to position the company internationally, he needed to invest in producing cutting fluids for the machining industry.


After setting up a marketing network in Europe, the company expanded to Asia by entering the Japanese market.


The first Blaser subsidiary was founded near New York in the USA, with its own production plant as of 1986. Further subsidiaries followed in Brazil, China, Germany, France, India, Japan, Korea, Singapore, Taiwan, Thailand, the Czech Republic, and Turkey.


The company name was brought out into the world on a balloon. Soon the Blaser ballooning group had sixteen balloons in Switzerland, the USA and Germany.


Blaser + Co AG became Blaser Swisslube AG. In the same year the company was awarded ISO-9001 quality certification.


Peter Blaser handed over the reins to his son Marc Blaser. With the third generation at the helm, Peter Blaser holds to the company as Chairman of the Board.


Our Liquid Tool continues to make thousands of customers worldwide more productive and more competitive.

Your browser is out of date!

Update your browser to view this website correctly. Update my browser now